Armstrong Scales Coaching

MEET THE FOUNDER

Our purpose

At Armstrong Scales Coaching, we guide individuals toward meaningful transformation. Helping them find clarity and direction to achieve their goals, conquer their fears, manage stress, and generally live happier, calmer and more fulfilling, well-balanced lives.

Founded by Alice Armstrong Scales, a certified High Performance Coach and NLP Master Practitioner, with over two decades of experience, our approach blends warmth with neuroscience-based strategies to help clients grow, lead, and live with purpose.

Trusted by clients all over the world

Working with Alice has been such a great help for my work! She has given me tools to strengthen focus, productivity and enjoyment in all my endeavors, that I will carry forward in all that I do. Her energy and enthusiasm is always a lift.

Sofia Coppola

Oscar-winning writer & director

Alice's wellbeing course has never been more relevant than it is today. It is nurturing, practical, and realigns you so you feel energised, with focus and direction. Alice takes all aspects of our lives into account and reminds us that we can choose how to live every day without feeling overwhelmed. She helps us to think about the balance in our lives and how we can practically help ourselves by giving us tools to use. Alice is professional and inspirational.

Lucy Gordon Lennox

AGL Communication

 Alice is a remarkable teacher and an effective and involved coach. Her extensive leadership coaching experience allows her to quickly understand the context, issues and challenges and tailor her training to your specific needs. I worked with Alice in very intensive sessions to prepare for a particularly difficult interview and I consider that her coaching was decisive in my success. In addition, she is extremely friendly and charming and you immediately feel comfortable and confident with her.

Henrietta Courtauld

The Land Gardeners

Let's Get You On The Right Path