Alice Armstrong Scales

Alice Armstrong Scales is a Master Practitioner in NLP (Neuro Linguistic Programming) and a professional member of the International Association for Generative Change. She has developed her own unique coaching technique over two decades which is a very effective and empowering combination of NLP, Generative Coaching, High Performance Coaching, Positive Psychology and Emotional Intelligence.


Before becoming a personal development coach, Alice ran a successful language business in Paris, which specialised in teaching executives (and French rugby players!) to communicate effectively in English. It was while she was helping French clients prepare for presentations, interviews and press conferences that she began to realise what they actually needed was self-belief and confidence more than help with their business English. This is what led her to train as an NLP Coach and the transformation in her clients was unbelievable.

After 24 years of life and adventure in Paris, Alice returned to England in 2015 and set up Armstrong Scales Coaching, offering bespoke coaching for individuals and companies as well as Wellness Workshops and Restorative Retreats.


Alice is a professional member of the Association for NLP


“I help people to find clarity and identify their goals and then give them the tools and techniques to follow through and achieve them. Learning the skills of social and emotional intelligence can greatly improve the quality of our lives, relationships and work.”

Alice Armstrong Scales